ADVERTISING

McDonald's

Factory

Agency: TBWA\Buenos Aires

Description

We all know that the Happy Meal box has an iconic smile. But what if due to a printing error, one of the boxes leaves the factory without its smile? This TVC tells the journey of that Happy Meal box.

This professional campaign titled 'Factory' was published in Argentina in March, 2024. It was created for the brand: McDonald's, by ad agency: TBWA\Buenos Aires. This Film medium campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted 24 days ago.

Credits

Advertiser: McDonald's LATAM
CCO: Pablo Poncini
ECDs: Juan Cruz Bazterrica y Guillermo Castañeda
Creative Team: Fernando Duartes y Rodrigo Sarmiento
Planning: Juan Pablo Carreño
COO: Vicky de Frankenberg
Account Directors: Adriana Botta y Andrés Echeveste
Account Team: Lucas Myler, Ana Laura Ramírez y Tadeo Zarza
Producer: Alejandro Narváez
Production Company: Primo Content
Director: Gustavo Taretto
Managing Director: Caro Cordini
Producers: Gala Gonzalez Costes y German Lentini
Cinematography: Manu Bullrich
Art Direction: Mica Saiegh
Wardrobe: Majo Aicardi
Editor: Marcela Truglio
Online: Primo Post
VFX: Mariano Santilli
Sound: Porta Estudio
Music: SuperCharango
Coloring: Pentimento Color Grading (Jorge Russo)
Post: Seba Lopez
Clients: Diana Peláez,Bruna Rocha y Santiago Blanco

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