Extraction 2

Agency: Omelet


On the heels of its recent release of Extraction 2, Netflix has partnered with Omelet to bring the film’s unrelenting action to life in a first-of-it-kind OOH innovation: billboards featuring Chris Hemsworth that actually drip “sweat.” Rather than erecting them over busy streets and bustling highways, Netflix and Omelet erected the billboards at sidewalk level. With street-level placement, passersby even have the opportunity to reach out and touch the billboards, seeing the sweat and feeling the intensity of Extraction 2 for themselves.

Netflix and Omelet worked with tech and production company UNIT9 to pioneer the timed recycled water system that injects the sweat into this first-of-its-kind OOH stunt.

This professional campaign titled 'Extraction 2' was published in United States in June, 2023. It was created for the brand: Netflix, by ad agency: Omelet. This OOH Outdoor medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted about 1 year ago.


Brand: Netflix
Agency: Omelet
Production: UNIT9
Media: Rapport


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