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This winter SKYN is launching a worldwide brand campaign, created by Sid Lee Paris, to once again encourage consumers to enjoy the endless exploration of pleasure.
And this time SKYN chose to play with a trend that tends to put an end to exploration: censorship.
A censorship that constrains more and more brands and opinion leaders who see their content banned on social media as soon as they talk about sexuality.
A censorship that stands as a barrier to the freedom of exploring the body, discovering, pleasure and sexual fulfillment.
So SKYN decided to commandeer an iconic graphic element of censorship: the blurred rectangle. And hijack it to show their products. An original way to show off its range of condoms, lubes, and toys where ordinarily it’s impossible with censorship. But most of all, it’s a smart opportunity to make censorship even more exciting. Because censorship arouses curiosity. Because everyone wants to see what’s behind the blurred rectangle and it’s even more appealing if a product only hints at what’s actually happening.
This NSFW professional campaign titled 'Explore Uncensored Pleasures' was published in France in January, 2023. It was created for the brand: SKYN, by ad agency: Sid Lee Paris. This Film medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted 9 months ago.
Advertising Agency: Sid Lee Paris
President: Johan Delpuech
Head of Creation : Céline and Clément Mornet Landa
Senior Art Director: Adriana Guix
Head of Production: Laetitia Neves
Account Director: Margaux André
Account Manager: Mai Lan Nguyen
Head of Social Media: Cassandre Géron
Head of Strategy: Bruno Lee
Strategic Planner: Leah Daymon
LifeStyles - SKYN®
Global Marketing Strategy Director: Marta Toth
Global Brand and Content Manager: Michele Martinelli
Production: Hamlet Paris
Director: Ludovic Gontrand
Director of Photography : Clement de Hollogne
Producer : Clément Martorell, Ella Guionneau
Post-producer: Thomas Floch
Monteur Jérome Pesnel
Studio son Supersavant
Photographe Felix Dol Maillot
Prod Exe : Shot In Mars