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Explore Uncensored Pleasures

Agency: Sid Lee Paris


This winter SKYN is launching a worldwide brand campaign, created by Sid Lee Paris, to once again encourage consumers to enjoy the endless exploration of pleasure.

And this time SKYN chose to play with a trend that tends to put an end to exploration: censorship.

A censorship that constrains more and more brands and opinion leaders who see their content banned on social media as soon as they talk about sexuality.

A censorship that stands as a barrier to the freedom of exploring the body, discovering, pleasure and sexual fulfillment.

So SKYN decided to commandeer an iconic graphic element of censorship: the blurred rectangle. And hijack it to show their products. An original way to show off its range of condoms, lubes, and toys where ordinarily it’s impossible with censorship. But most of all, it’s a smart opportunity to make censorship even more exciting. Because censorship arouses curiosity. Because everyone wants to see what’s behind the blurred rectangle and it’s even more appealing if a product only hints at what’s actually happening.

This NSFW professional campaign titled 'Explore Uncensored Pleasures' was published in France in January, 2023. It was created for the brand: SKYN, by ad agency: Sid Lee Paris. This Film medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted 9 months ago.


Advertising Agency: Sid Lee Paris

President: Johan Delpuech

Head of Creation : Céline and Clément Mornet Landa

Senior Art Director: Adriana Guix

Head of Production: Laetitia Neves

Account Director: Margaux André

Account Manager: Mai Lan Nguyen

Head of Social Media: Cassandre Géron

Head of Strategy: Bruno Lee

Strategic Planner: Leah Daymon

LifeStyles - SKYN®

Global Marketing Strategy Director: Marta Toth

Global Brand and Content Manager: Michele Martinelli

Production: Hamlet Paris

Director: Ludovic Gontrand

Director of Photography : Clement de Hollogne

Producer : Clément Martorell, Ella Guionneau

Post-producer: Thomas Floch

Monteur Jérome Pesnel

Studio son Supersavant

Photographe Felix Dol Maillot

Prod Exe : Shot In Mars


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