Connected by Softness

In today’s digitally ‘connected’ world, it has become the norm to want to find the answer to falling in love and try to perfect the 'science' behind it. A variety of options matching people by algorithms, psychology, astrology, common interests, behavior and character traits, social and demographic factors, are just some of the most common ways used.

SKYN condoms believe the truth is that often genuine connection comes from real communication, understanding and physical closeness. The condom brand's ethos is that the most important thing in a relationship is to understand and care for one another, which they refer to as “Softness”.

So, for their Japanese Summer campaign they put their theory that successful connections need real communication and physical closeness to the test.

'Connected by Softness' launches today across Japanese social media channels. Created by independent creative hotshop UltraSuperNew, the campaign featured two single volunteers who separately underwent a series of compatibility tests with experts before meeting. After their introduction, they were told they were nearly a 100% match and challenged to prove their compatibility through additional tests. The result was a heartwarming observation of the pair playfully interacting, solving puzzles, communicating confidently, laughing, and enjoying each other's company. By the end, they both felt a genuine connection. It was then revealed that the experts were actors and the tests were fake, so there was no actual 100% match. Despite this, both participants said they felt a true connection, proving SKYN’s theory that genuine connection can come from real interaction.