Description
Getting a job as a young person is a catch-22: you can’t get a job because you don’t have experience and you don’t have experience because you can’t get a job. We wanted to change that in our new campaign featuring the uprising artist Rares, a campaign that celebrates youngsters’ life experiences instead of their work experience.
This professional campaign titled 'Experiences, not experience' was published on April 07, 2023. It was created for the brand: McDonald's, by ad agency: DDB Romania. This 360° and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
DDB Romania:
Executive Creative Director: Roxana Nita
Senior Art Director: Teodor Minea
Senior Copywriter: Alexandra Jitarel
Strategy Director: Ioana Dobrinescu
Strategy Planner: Georgiana Nica
Account Director: Georgiana Rotaru
Account Manager: Carmen Răduta
McDonald’s:
Marketing Director: Irina Angelescu
Senior Marketing Coordinator: Ioana Bibita
Digital Marketing Manager: Cosmina Tapliuc
Director: Andrei Gheorghe
Production house: Multi Media Est
