Excellence is a choice.

Agency: VML


What do Lavazza and the best tennis player in the world have in common?
Easy: the (slightly) obsessive search for perfection.

This professional campaign titled 'Excellence is a choice.' was published in Italy and United Kingdom in May, 2024. It was created for the brand: Lavazza, by ad agency: VML. This OOH Outdoor and Print media campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 month ago by Creative Director: Alessandro Polia of Wunderman Thompson Milan.


Adverting Agency: VML Italy
Group Chief Creative Officer: Michele Picci
Executive Creative Directors: Alessandro Polia - Marco Rocca
Creative Supervisors : Alessandro Dore - Andrea Galanti
Group Client Services Director: Federica Papetti
Account Executive: Costanza Angeletti
Senior Tv Producer: Virginie Alexandre
Chief Strategy Officer: Francesco Lucchetta
Head of Strategy: Ricardo Coen
Production Compay: Balckball
Director: Miguel Campana
Dop: Marcello Dapporto
Styling: Elena Manferdini
Scenography: Systa Björnsdóttir
Executive Producer: Lorenzo Cefis Federico Salvi
Producer: Alice di Girolamo e Sarah Tognazzi
Service: Haracho Caviar
Editor: Vilma Conte e Francesca Era
Colorist: Orash Rahnema
Post production: Hogarth
Music Agency: Sizzer
Music Supervisor: Richard Aardenburg
Executive Creative Director: Michiel Marsman
Executive Music Supervisor: Sander van Maarschalkerweerd
Client Production Advisor: The Producer International
Photographer: Matteo Bottin - FMphotographers


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