Description
For its Back to School return, Hush Puppies came back the way it knows best: by owning an icon you can’t miss.
We took one of the most familiar Back to School moments, the yearbook photo, and turned it on its head.
Where students usually sit, there were different breads of cute dogs.
Every single one wearing the iconic Basset Hound ears.
The visual is instant. Clear. Simple.
It needs no explanation because it works as a simple visual truth: everyone wants Hush Puppies.
A fresh, playful and unmistakable piece that cuts through the clutter, brings the brand back into focus and proves that when an idea is this clear, it lands in seconds.
Cause face, what do you call a Basset Hound? A Hush Puppy.
This professional campaign titled 'Everyone wants it' was published in Peru in February, 2026. It was created for the brand: Hush Puppies, by ad agency: The Juju Peru. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 20 minutes ago.
Credits
Agency: The Juju Peru
President, Partner, and CCO: Andrés Briceño
Creative Directors: Carlos Castillo, Muma.
Copywriter: Andrés Briceño
Business Development Director: Valeria Malone
Production Director: Lissette Cervantes
Project Manager: Rocío Martinez
Project Manager: Brenda Ruiz
Executive Producer: Lucciana Proaño
