Everyone Safe

Agency: Oniria\TBWA


Where does the true strength of entrepreneurs lie? In unity.
As in any human organization, collaboration and coordination of efforts make this enormous workforce more powerful and efficient.

With the Association of Entrepreneurs of Paraguay (ASEPY) and Synchro Image we launched the new EVERYONE SAFE campaign, in which its partners are the protagonists. The story is a metaphor that shows how the combination of efforts helps each worker and entrepreneur reach a safe destiny.

The spot was recorded entirely in the waters of Lake Ypacaraí and featured the participation of entrepreneurs and ASEPY partners from various sectors. In it, women and men of all ages and conditions escape the turbulent waters of a shipwreck and then join their boats towards the safety of the coast.

This professional campaign titled 'Everyone Safe' was published in Paraguay in November, 2023. It was created for the brand: ASEPY, by ad agency: Oniria\TBWA. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago.


Client: Association of Entrepreneurs of Paraguay (ASEPY)
Producer: Synchro Image

Creative Director: Palo Cella and Manu Rolón
Art Director: Nathalie Pera and Santiago Valdez
Editor: Aníbal Rey
Designer: Jorge Memmel
Creative Team: Aníbal Rey
Account Director: Yamile Miserlian Miserlián
Account Executive: Lucía Arévalos Elías
Content Manager: Xavier Ramírez, Milner Ayala
Production Director: Mariana Pineda
Production assistant: Michael Kennedy

Executive Director: Martha Arriola Afara
Project Coordinator: Marcelo Cañete
Operational Coordinator: Fátima Benegas
Operational Assistant: Camila Ortiz
Administration: Viviana Gauto
ASEPY Vice President: Cristian Sosa Maciel
ASEPY Founder: Antonella Grütter

Asepy entrepreneurs: Francisca Gómez / Manuel Koube / Fiorella Alderete / Pedro Vera / Andrea
Aquino / Mariana Rojas / Blas Espinola / Selva Gomez / Lorena Ciotti / Diego López / Adriana Franco
/ Sole Andrada / Teresa Cuttier / Paloma Peña / Luz Rodríguez / Samuel Villalba / Viviana Gauto /
Antonio Ruiz Díaz / Raúl Galeano / Carlos Davis Vera / Eric Ovelar / Matías García

Synchro Image:
Production Director: Make Peña Careaga
Production Manager: Tefi Rolón
Production assistant: Tunchi Rolón / Ximena Ayala
Location: Eugenio Rojas
Transportation: Victor Acosta
Coordination: Gloria Rodas
Administration: Nilda Isidre
1AC: Luis Aveiro
2AC: Gianca Pomata
Boss: Emilio Ojeda
Technical assistant: Emilio Jr. Ojeda
Address / DF / Email: Richard Richard Careaga


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