The Original Trouble-Eraser (Ganesh Chaturthi Ad)

Agency: Sociowash

Celebrating the arrival of the Eraser of Obstacles!


LEAD School India, the nation's largest Ed-Tech company, empowers over 5 million students with quality education, blending technology and creativity. Their focus on social media revolves around the impact of education, providing quality ed-tech solutions, and building confidence amongst students.

For Ganesh Chaturthi, this campaign aimed to play on a universally relatable memory from school days: poking a hole in an eraser. An Eraser with a hole poked and pencil markings on it to resemble Lord Ganesha. Ganpati, known as the 'Vighnharta' or 'Eraser of Troubles,' strengthens our connection with the eraser, making it even more meaningful.

This professional campaign titled 'The Original Trouble-Eraser (Ganesh Chaturthi Ad)' was published in India in September, 2023. It was created for the brand: LEAD, by ad agency: Sociowash. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted 7 months ago by Copywriter: Vikith Jain of Sociowash.


Advertising Agency: Sociowash, Mumbai, India.
Brand- LEAD India
Copywriter: Vikith Jain
Designer: Neha Waze
ACD Copy: Vishal Kadam, Avril Torres
ACD Art: Pooja Vasani
Key Account Manager: Niranjan Rao
Sr. Account Executive: Ankur Raut
Lead Account Manager: Bhairavi Datar
Business Head: Chirag Sangai
Account Director: Himani Mangtani


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