Description
What does music have in common with a cash register? The fact that you must count in both.
The more purchases, the more payments. The more payments, the higher the probability of winning a lottery.
The unique aspect of the Luminor Bank lottery campaign is craft – the music for the video work was first written, the visual appearance of the audio project was transferred to the cash register tape and literally played in sync with the music.
This professional campaign titled 'Every Purchase Counts' was published in Estonia, Latvia, and Lithuania in June, 2024. It was created for the brand: Luminor, by ad agency: TBWA Latvia. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 10 months ago by Executive Creative Director: Kaspars Eglitis of TBWA/Latvia.
Credits
Executive Creative Director: Kaspars Eglitis
Art Director: Didzis Upens
Project Director: Elina Vagre
Film Director: Reinis Spaile
DOP: Janis Jurkovskis
Film Art: Kristaps Kalsers
Audio: Dirty Deal Audio
Production: TBWA\Latvia
Luminor Brand: Silja Maeots
