The biggest Pouring of Luck ever

Agency: Bechtle&Milzarajs


The Pouring of Luck is an ancient tradition used to predict the future and bring luck to the next year. Dropping a spoonful of molten metal in cold water results in a small sculpture. Then, you can interpret the future in its shadow.
2020 was so unpredictable, that for seeing what 2021 will bring, Luminor bank poured the biggest luck ever. Because together we see our future better.

This professional campaign titled 'The biggest Pouring of Luck ever' was published in Lithuania in December, 2020. It was created for the brand: Luminor, by ad agency: Bechtle&Milzarajs. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 3 years ago by Creative Director: Antonio Bechtle of BM Boutique.


Advertising Agency: Bechtle&Milzarajs, Vilnius, Lithuania
Creative Director: Antonio Bechtle, Janis Milzarajs
Art Director: Janis Milzarajs
Copywriter: Antonio Bechtle
Producer: Amanda Strigele
Film Director: Janis Jekabsons
Set Designer: Ilze Tigule

Terre Des Femmes


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