The Black Rider

Agency: TBWA Latvia


We live in a world where everyone has an opinion about us. How good we are at things we do, what actions we should take and who we should become. What does it mean to be a good father, mother, woman or man. However, in the end, the decision to listen to this noise or disregard it lies in our hands.

"The Black Rider," the latest campaign by Luminor Bank, is inspired by a true story. It revolves around a young girl who aspired to become a professional rally driver. Despite lacking support from anyone but her father, and despite the discouragement from many who believed females should pursue other paths and doubted her capabilities and courage, she kept driving. Several years later, she achieved her dream of competing in the World Endurance Championship.

This professional campaign titled 'The Black Rider' was published in Estonia, Latvia, and Lithuania in May, 2023. It was created for the brand: Luminor, by ad agency: TBWA Latvia. This 360° medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago by Executive Creative Director: Kaspars Eglitis of TBWA/Latvia.


Advertising Agency: TBWA Latvia
Executive Creative Director: Kaspars Eglitis
Luminor Brand: Silja Aav
Account Director: Elina Vagre
Art Director: Krisjanis Steins
Film Director: Pauls Kesteris
DOP: Janis Jurkovskis
Photographer: Maris Locmelis
Production: M-F Production, Alise Rogule


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