We used the buzz around the #mannequin_challenge to call attention to people who actually can't move - ALS patients.
This professional campaign titled 'Every day is a challenge' was published in Israel in November, 2016. It was created for the brand: IsrA.L.S., by ad agency: Michal Perry. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Michal Perry, Tel Aviv, Israel
Creative Director / Copywriter: Michal Perry
Photographer / Lighting: Yuval Revach
Director / Editor: Doron Tsirulnik