Vencedor Paints

Every color has a story

Agency: Circus Grey Peru


Vencedor, the leading paint brand in Perú, has just launched a campaign with real paint stories under the concept of "Every color has a story."

The first film released, Celeste, is based on a true story and it tells the story of a recently widowed grandfather facing depression that moves with his son and granddaughter who will try to cheer him up using the painting of his late wife´s favourite color.

The film aired in its 2-and-a-half-minute version became an instant hit in the country, with people loving the story and strongly connecting with the brand.

"The power of stories will always be a great way to connect with people, especially in these times when most brands stopped telling beautiful and emotional stories. It's amazing when marketers forget about cold analytics and performance tools and care more about giving their brands a voice to build a real connection with their customers." Commented Charlie Tolmos, CCO of Circus Grey Peru.

The film was produced by Rebeca Films, one of the most important Peruvian production companies and directed by the LA-based Argentinian director Emiliano Cruz Lopez.

This professional campaign titled 'Every color has a story' was published in Peru in March, 2023. It was created for the brand: Vencedor Paints, by ad agency: Circus Grey Peru. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 1 year ago.


Client: Qroma
Brand: Vencedor Paints
CMO: Jose Antonio Arbulu
B2C Brand Director: Diego Barragan

Agency: Circus Grey Peru
President - CCO Latam: Diego Medvedocky
Worldwide CCO: Javier Campopiano
CEO/CCO:José Luis Rivera y Pierola
CCO: Charlie Tolmos
CD: Gonzalo Aste
Copywriter: Percy Rocha
Art Director: Miguel Ucañan
CPO: Renzo Talavera
Production Director: Kathy Santillana
Producer: Pierina Ivazeta
Account Director: Vanesa Ortega
Account Supervisor: Lizet Gonzales
Account Executive: Yessica Ordoñez
Head of Strategy: Nicolas Rodriguez

Production Company: Rebeca
Director: Emiliano Cruz Lopez
Executive Producer: Alejandro Noriega
Production Supervisor: Pierina Ravizza
Assistant Director: Lucia Amigo
DOP: Julian Amaru
Art Director: Sandro Angobaldo
Styling: Paloma Santander
Post-Production: Nativo Studio
Sound Production Company: Agosto
Sound direction: Claudia Incio
Music Producer: Fito Zavalaga
Sound Design: Charly Garcia


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