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Red Cross

Every 80 Seconds

Agency: Y&R

Description

URL: http://www.every80seconds.com/
Every 80 seconds there is a house fire in America. It¹s the number one disaster the Red Cross responds to ‹ providing comfort and aid to fire victims. So as part of Red Cross Month (March) every80seconds.com was created to give people a virtual taste of what living through a real house fire is like. Launched through Facebook, and supported with rich media takeovers and print, the site burns your Facebook photos to simulate a fire's aftermath. It then invites visitors to help by making a Red Cross donation, or by spreading the message through their social networks.

This professional campaign titled 'Every 80 Seconds' was published in United States in March, 2011. It was created for the brand: Red Cross, by ad agency: Y&R. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 13 years ago.

Credits

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Creative Director: Chris Cancilla
Art Director: Grant Simpson
Copywriter: Jeff Oswald
Developer: Lynn Hurley
Director of Production: Matthew Witt
Planner: Pete Talaba
Producer: Kyle Welter
Account Executive: Natalie Nowak

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