Description
adidas has launched ‘Euphoria’, a new campaign promoting the Hyperboost sneaker through a fast-paced series of adventures that begin the moment the shoes are put on. Created for Johannes Leonardo, the film was directed by Alex Acy and produced by Object & Animal, positioning the Hyperboost as the catalyst for unexpected experiences rather than simply a piece of footwear.
The campaign follows a succession of playful "side quests", with each new adventure triggered by wearing the Hyperboost. Rapid editing creates a sense of momentum before shifting into super slow motion, mirroring the contrast between bursts of speed and moments of heightened awareness. This visual rhythm reinforces the feeling of the shoe becoming an active part of the story, rather than just an accessory worn by the characters.
Produced by Object & Animal, ‘Euphoria’ continues adidas’ focus on energetic, visually distinctive storytelling that connects product performance with emotion and experience. The campaign presents the Hyperboost as a shoe that encourages exploration, spontaneity and the excitement of discovering what comes next.
This professional campaign titled 'Euphoria' was published in United States in August, 2026. It was created for the brand: adidas, by ad agency: Object & Animal. This Film medium campaign is related to the Sportswear industry and contains 1 media asset. It was submitted 2 minutes ago.
