Feastables Peanut Butter Cup Soda With MrBeast

Liquid Death has teamed up with MrBeast and his snack brand Feastables to launch a limited-edition Peanut Butter Cup-flavoured sparkling water. The collaboration follows years of playful exchanges between the two brands and marks a natural partnership as Feastables continues to expand its presence in the snack category. The launch bundle pairs a 12-pack of the sparkling water with a two-pound box of Feastables Peanut Butter Cups.

To promote the collaboration, MrBeast stars in a campaign that parodies his own YouTube persona by claiming to have bought the world’s most dangerous biker bar to introduce the new flavour. Created by Liquid Death’s in-house Death Machine team, the film embraces the brand’s trademark absurd humour as bar patrons drink, pour and even bite into the cans, while MrBeast goes as far as tattooing his YouTube logo on his neck before declaring, “Nothing says tough like Peanut Butter Cup.”

Rolling out primarily across social media, the campaign maintains Liquid Death’s irreverent brand voice while adopting a longer-form storytelling approach. The limited-edition sparkling water contains 10 calories, around two grams of sugar per can and no caffeine, extending the brand’s playful approach to product innovation through an unexpected crossover with one of the world’s biggest online creators.