Escape the noise

Ever tried to catch a movie at home and found yourself drowned in a sea of domestic chaos? That's exactly why we, at PAGÉS BBDO, teamed up with Caribbean Cinemas to roll out a fresh radio campaign that encourages you to "Escape the Noise" and discover film where it's meant to be enjoyed.

Picture this: You're settling in for a movie, the iconic intros of studios like 21st Century Fox or Columbia Pictures filling the room. Just as you're getting immersed, real life rudely interrupts. Maybe it's a local vendor's loudspeaker, or that notorious neighbor who picks the most inopportune moment to drill into the wall. Perhaps it's the pulsating music from the next-door party. Sound familiar?

So next time you're craving that movie magic, you know where it's at. No distractions, just cinematic immersion.

The radio spots created for this campaign are:
"Drilling Neighbor": Interruption by the neighbor drilling and hammering the wall.
"Party": Interruption by neighbor's noisy party.
“Vendor Truck": Interjection by neighborhood grocery advertiser van.

About Caribbean Cinemas:
Caribbean Cinemas is a chain of cinemas located in several Caribbean countries, including the Dominican Republic, Panama, Trinidad and Tobago, among others.