ADVERTISING

Caribbean Cinemas

Escape the noise

Agency: Pagés BBDO

Drilling Neighbor

Party

Vendor Truck

Description

Ever tried to catch a movie at home and found yourself drowned in a sea of domestic chaos? That's exactly why we, at PAGÉS BBDO, teamed up with Caribbean Cinemas to roll out a fresh radio campaign that encourages you to "Escape the Noise" and discover film where it's meant to be enjoyed.

Picture this: You're settling in for a movie, the iconic intros of studios like 21st Century Fox or Columbia Pictures filling the room. Just as you're getting immersed, real life rudely interrupts. Maybe it's a local vendor's loudspeaker, or that notorious neighbor who picks the most inopportune moment to drill into the wall. Perhaps it's the pulsating music from the next-door party. Sound familiar?

So next time you're craving that movie magic, you know where it's at. No distractions, just cinematic immersion.

The radio spots created for this campaign are:
"Drilling Neighbor": Interruption by the neighbor drilling and hammering the wall.
"Party": Interruption by neighbor's noisy party.
“Vendor Truck": Interjection by neighborhood grocery advertiser van.

About Caribbean Cinemas:
Caribbean Cinemas is a chain of cinemas located in several Caribbean countries, including the Dominican Republic, Panama, Trinidad and Tobago, among others.

This professional campaign titled 'Escape the noise' was published in Dominican Republic in September, 2023. It was created for the brand: Caribbean Cinemas, by ad agency: Pagés BBDO. This Audio medium campaign is related to the Movies and Recreation, Leisure industries and contains 3 media assets. It was submitted 7 months ago.

Credits

Campaign: Escape the noise
Advertiser: Caribbean Cinemas
Brand: Caribbean Cinemas
Advertising Agency: Pagés BBDO
Executive Creative Directors: Marino Peña and Miguel Peña Zambrano
Creative Director: Gabriel Madera
Copywriter: Gabriel Madera
Executive Business Director: Belkis De La Cruz
Account Director: Raysa Coste
Project Manager: María Blanco
Production Director: Elisa López
Planning Director: Francesco Abbatescianni
Senior Marketing Manager: Zumaya Cordero
Country: Dominican Republic

ADVERTISING

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