Libby is a new “better-for-you” bubbled wine that challenges the traditional conventions of the wine industry. Libby wanted to create a bold on-premise campaign that educated consumers on the new world wine and begin taking on national distribution.
This professional campaign titled 'Keep it Light' was published in United States in September, 2023. It was created for the brand: Libby Wines, by ad agency: Agency Squid. This Digital, Experiential, and Integrated media campaign is related to the Alcoholic Drinks, Food, and Health industries and contains 1 media asset. It was submitted 18 days ago by Miles Marmo of AGENCY SQUID.
Strategic Planning Director: Miles Marmo
Creative Director and Designer: Tanya Jacobson
Lead Designer: Nouchi Yang
Copywriter: Ryan Inda
Animation: Noah Lawrence-Holder