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Royal Caribbean

Fucking Sea - The Sexiest Cruise by Royal Caribbean

School: The Atomic Garden

Description

For the kinkiest people in the world, Royal Caribbean created the sexiest cruise ever, based on mythological sea creature, like sirens, krakens, poseidon and bermudas triangle fights to seduce young adults to live the most amazing sexual experience in the Caribbean.
To communicate this, we created a visually arresting campaign to catch the target’s attention, drawing sexual images in the water and using provocative copywriting to tease them to take the plunge and book the cruise.

This NSFW student campaign titled 'Fucking Sea - The Sexiest Cruise by Royal Caribbean' was published in Dominican Republic in August, 2017. It was created for the brand: Royal Caribbean, by ad school: The Atomic Garden. This Print medium campaign is related to the Hospitality, Tourism industry and contains 3 media assets. It was submitted almost 3 years ago.

Credits

Advertising Agency: The Atomic Garden Santo Domingo, Dominican Republic
Creative Director / Art Director / Copywriter / Photo Retoucher: Darving Miqui Arias

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