Insight: Kids find it hard to talk about serious issues, but when we talk about express themselves through play as well as imagination they share their feelings.
Synopsis: Starting on May 1st, Play Doh reminds us a problem buried within schools, “Bullying” by launching an Anti-bullying campaign, created by kids and supported by statistics shows a glimpse of kids imaginations and their daily fears in school.
To communicate this, kids created a visually arresting campaign to catch the target’s attention, sculpting the abuse kids go on school, each prints comes with an Instagram scanner that redirect to the official Instagram account of the campaign @Play-dohmyfears, which is fill with testimonials and stories, inviting people to share their fears, all together against one cause.
This student campaign titled 'The Shape of Their Fears - How Kids Worst Fears Look Like' was published in Dominican Republic in August, 2019. It was created for the brand: Play Doh, by ad school: Brother. This Print medium campaign is related to the Toys industry and contains 3 media assets. It was submitted over 2 years ago.
Advertising Agency: Brother, Santo Domingo, Dominican Republic
Creative Director: Darving Miqui Arias, Omar Fermín
Art Director: Darving Miqui Arias
Copywriter: Omar Fermín
Photographer: Omar Fermín
Photo Retoucher: Darving Miqui Arias