Albert Heijn

Escape Kitchen

Agency: TBWA


How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest.

This professional campaign titled 'Escape Kitchen' was published in Netherlands in November, 2018. It was created for the brand: Albert Heijn, by ad agency: TBWA. This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherlands
Chief Creative Officer: Darre Van Dijk
Creative Director: Niels De Kuiper
Senior Art Director: Benjamin De Villiers
Senior Copywriter: Andrew Maaldrink
Account Director: Danielle Jonk
Account Manager: Minthe Lok
Content Producer: Amber Akkermans
Production Company: Holy Fools
Director: Willem Jansen


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