For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.
This professional campaign titled 'Escape Button' was published in Brazil in January, 2012. It was created for the brand: SESC_Videobrasil, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche