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Penguin

Ernest, Agatha, William

Agency: Y&R

Description

Children generally learn how to read at the age of 6. But how can they acquire knowledge and culture before that age, without knowing how to read? Listening to Audiobooks for Kids by Penguin. The portraits show young children who are already wise, as they have had the chance to listen to audio books.

This professional campaign titled 'Ernest, Agatha, William' was published in Chile in February, 2018. It was created for the brand: Penguin, by ad agency: Y&R. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted almost 4 years ago.

Credits

Advertising Agency: Y&R Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director / Art Director: Mauricio Muñoz
Art Director: Matías Cabrera
Copywriters: Cristián Montégu, Matías Anríquez
Photographer: Juan Velasquez
Retoucher: Masai Art Company

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