ADVERTISING

Inca Kola

Equality Time

Agency: Wunderman

Description

Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians.
That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change."

This professional campaign titled 'Equality Time' was published in Peru in March, 2018. It was created for the brand: Inca Kola, by ad agency: Wunderman. This Integrated medium campaign is related to the Non-Alcoholic Drinks and Public Interest, NGO industries and contains 1 media asset. It was submitted about 4 years ago.

Credits

Advertising Agency: Wunderman Phantasia, Lima, Peru
Chief Creative Officer: José Aburto
Head of Art: Augusto Landauro
Copywriters: Romy Domínguez, Pedro Bergelund, Geraldine Marcos, Milagros Contreras
Art Director: Diana Tamayoshi
Graphic Designers: Kristhel Ramos, Ricardo Villar
General Account Director: Carlos Bernal
Account Director: Fiorella Rojas
Account Manager: Jimena Lau
Planning Director: Victor Garzón
Planning: Elena Fajardo
Data Science Analysts: Belén Gómez, Perla Garay
Technology Director: Gisella Esquivel
Back-end Programmer: Alonso de la Quintana
Front-end Programmer: Juan Ontaneda
QA Analyst: Marcos Capcha
Social Media Supervisor: Cinthya Maco
Content Manager: Brunella Portilla
Community Manager: Cristian López
Media Agency: Starcom
Production: Espiritu
Director: Henry De La Cadena

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