Entertainment meets fast delivery. It's on Prime.

Amazon Prime has launched a new series of ads in the US and Canada that combines two of Prime Video’s best-known franchises, *The Boys* and *Reacher*, with the speed and convenience of Prime’s fast, free delivery. Debuting on June 29, the work is the latest expression of Amazon’s global ‘It’s on Prime’ campaign, first launched in 2023, which is built around the idea that whatever customers are into, they can find it through a Prime membership.

The new campaign expands that platform by linking the emotional pull of entertainment with the satisfaction of Prime delivery. Amazon’s in-house creative team placed delivery moments directly inside the cinematic worlds of *The Boys* and *Reacher*, creating spots where Prime drivers enter action-heavy scenes in a way that feels both immersive and distinctly on-brand. The contrast between the epic tone of the shows and Prime’s familiar delivery experience is used to bring the brand to life in a fresh way.

Amazon’s brand marketing team developed the campaign with Untold Studios and director Brandt Lewis of Good Behavior. According to Amazon, the work reflects its ongoing effort to connect Prime membership with the things customers care about most by blending world-class entertainment with the fast, free delivery experience. The integrated campaign runs from June 29 to September 13 across TV, OLV, social, audio and digital, timed to major cultural moments including a global soccer tournament, the final season of *The Boys* and *Reacher* Season 4.