When you eat a bowl of shark fin soup, you consume only 40 grams of the fish.How will you ever swallow the remaining 400 kilos of discarded shark?
This professional campaign titled 'Enter the World of Sustainable Seafood, Sharkfin, Enter t...' was published in Singapore in September, 2010. It was created for the brand: WWF, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 12 years ago.
Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Robert Gaxiola,
Creative Director: Eric Yeo
Copywriter: Robert Gaxiola
Art director: Eric Yeo
Planners: Huiwen Tow, Tania Chan
Account servicing: Dan Gibson, June Foo
Art buyer: Iskandar Abdul Kader
Photography: Edmond Ho
Food styling: Anderson Ho
Production company: Jambu Studio
Post-production & DI: Kriz Chiu