Enter the World of Sustainable Seafood, Sharkfin, Enter t...

Agency: Ogilvy


When you eat a bowl of shark fin soup, you consume only 40 grams of the fish.How will you ever swallow the remaining 400 kilos of discarded shark?

This professional campaign titled 'Enter the World of Sustainable Seafood, Sharkfin, Enter t...' was published in Singapore in September, 2010. It was created for the brand: WWF, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 13 years ago.


Advertising Agency: Ogilvy & Mather Singapore

Executive Creative Director: Robert Gaxiola,

Creative Director: Eric Yeo

Copywriter: Robert Gaxiola

Art director: Eric Yeo

Planners: Huiwen Tow, Tania Chan

Account servicing: Dan Gibson, June Foo

Art buyer: Iskandar Abdul Kader

Photography: Edmond Ho

Food styling: Anderson Ho

Production company: Jambu Studio

Post-production & DI: Kriz Chiu


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