Enchanted Box - Game
Enchanted Box - Bear
Enchanted Box - Car
Enchanted Box - Doll
Childhood is a magical time when imagination flourishes and dreams come to life. For many children, play is more than entertainment: it is the expression of their curious minds and the opportunity to develop essential skills. However, not all children have equal access to toys and fun times.
We recognize the importance of providing joy and hope to children facing financial, family or social challenges. The "Enchanted Box" is more than a simple donation of toys; It is an act of generosity that transcends the material and reaches the emotional, as toys are not just objects, they are tools that feed the imagination and stimulate children's growth. Every toy is an opportunity to discover, learn and have fun, no matter the circumstances. By donating them we are building bridges of joy, creating happy memories and strengthening children's self-esteem.
The concept calls for the donation of toys that will be deposited in boxes. For those who are donating, it is just a box. But for those who are receiving it, it means immersing themselves in a magical universe of imagination, enchantment and fantasy. In this universe, toys come to life, calling people to make donations, and emphasizing the power of the Enchanted Box where by donating a toy, you share joy.
This professional campaign titled 'Enchanted Box' was published in Brazil in September, 2023. It was created for the brand: Governo de Mato Grosso do Sul, by ad agency: Novo Engenho Comunicação. This Digital and Print media campaign is related to the Public Interest, NGO and Public Utility industries and contains 4 media assets. It was submitted 3 months ago by Julio Diniz of Novo Engenho Comunicação.
Agency: Novo Engenho Comunicação
Art Director: Julio Diniz
Copywriter: Vanessa Merjan
project manager: Junior Veasey
Account Executive: Cibelly Nunes