Description
The Challenge
Bocopa, a leading winery in the province of Alicante, aims to strengthen the positioning of its Marina Alta wine, expand its presence in the local market, and connect with new audiences.
Our Work
At Grupo Antón, we carefully studied the selection of an ambassador to boost the brand and embody the values of its iconic Marina Alta wine. We launched the campaign “We Agree on What Matters,” featuring Juan Carlos Ferrero, a former professional tennis player and coach, with a tailored, comprehensive strategy combining various on- and offline channels to enhance its communication.
Results
The campaign achieved significant visibility and media impact, experiencing a notable increase in brand recognition and solidifying its position as a leader in the Alicante market.
This professional campaign titled 'En lo importante estamos de acuerdo' was published in Spain in August, 2024. It was created for the brand: BOCOPA, by ad agency: Grupo Antón. This Content, Film, and OOH Outdoor media campaign is related to the Alcoholic Drinks and Food industries and contains 4 media assets. It was submitted 6 days ago.
Credits
Advertising Agency: Grupo Antón, Elche, Spain
General Director: Pepe Antón
Director of Client Services: Sonia Torregrosa
Project Director: Miriam Pastor
Creative & Art Director: Javier Baeza
Creative & Screenwriter: Luis Maestre
Director: Juanma Coderch
Photographer: Juanlu Real
Sound and Post-Production: José Manuel Maldonado/Eurotrack Estudios
Makeup and Hair: Luisi Ferrández
Head of Wardrobe: Aroa Sansano
