Emmerdale 50

Agency: ITV Creative


To celebrate 50 years of the ITV soap we were commissioned to create a special one of a kind film to push to a special hour long episode of the on going drama series.

The spot had to reference the episode and current storylines to tease excited viewers , whilst also nodding to the anniversary itself.

With weddings and widows to come, a celebratory cake felt like a compelling device to shine a light on both sides of the story.

Working with director Matt Rhodes and art directors Lord Whitney, we made 3D scans of the cast in various dramatic poses, to be turned into our lifelike, 3D modelled, drama filled cake decorations, on a cake sculpted by Michelle Widow of Sugar Art.

With edible stone walls and chocolate mud we created some sweet scenes and as with the soap, we needed over the top drama, so a wind sweeps through the scene, nodding to the action in the episode, sending the cake and its dwellers to the floor.

This professional campaign titled 'Emmerdale 50 ' was published in United Kingdom in October, 2022. It was created for the brand: ITV, by ad agency: ITV Creative. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 1 year ago.


Agency: ITV Creative.

ECD: Tony Pipes

CD: Rachel King

Creative: Jessica Mallet / Matt Legg

Producer: Ella Sanderson

Director of Photography: Nicholas Bennett

Production Designer: Lord Whitney - Amy Lord & Rebekah Whitney

Cake designer: Michelle Wibowo @ Sugar Art

Editor: Nick Armstrong - Ten Three

Colourist: Simona Cristea - Coffee & TV

Visual Effects: Coffee & TV

Sound Designer: Munzie - Grand Central Recording Studios


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.