The Magical Pantry

Agencies: Energy BBDO makemepulse


Butter brand Kerrygold have launched ‘The Magical Pantry’, a globally accessible interactive experience which enables parents to bring their children into the world of cooking by combining magical children’s stories, and Kerrygold recipes, into a unique digital experience that offers parents and their children a way to connect in the kitchen.

Young cooks and their parents are able to follow a selection of recipes to create culinary delights as well as learn real cooking techniques such as blending, mixing and serving up by physically replicating the gestures in the experience.
Little visitors are first invited to pick one of forty available recipes at different levels of ability, select any dietary requirements and choose one of four stories within which to make them. The children can fully customise their fables' main character. With an emphasis on empowerment, diversity and inclusivity (the characters aren’t gendered), there are endless personalisation combinations: hair, eye, mouth, nose and even eyebrow colours are all fully customisable. Sound design further immerses users into the stories with sound effects on each of the cooking interactions.

With the idea being to create a children’s book, makemepulse worked with illustrator Dan Gartmann which was a different approach to the interactive studio. They used their WebGL expertise to animate Gartmanns 2D crafted illustrations creating a living, breathing children’s book.
makemepulse worked with illustrator Dan Gartmann to create key facial pieces and expressions which children can pick and choose when building their avatar.

For those children who don’t yet know how to read, an audiobook option is available.

This professional campaign titled 'The Magical Pantry' was published in United States in October, 2022. It was created for the brand: Kerrygold, by ad agencies: Energy BBDO and makemepulse. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Brooks: Zoe.


Brand: Kerrygold
Agency: Energy BBDO Chicago

Chief Creative Officer: Josh Gross, Pedro Perez
Executive Creative Director: Ioana Filip, Allison Hayes
Creative Director: Dane Canada
Creative Director: Zac Pritchard
Associate Creative Director: Jessica Marques
Copywriter: Tony Marzano
Junior Art Director: Alessandra Coloma

Chief Innovation Officer: Alan Parker
Producer: Sean Dunleavy
Producer: Jason Passaniti

Project Managers: Samantha Pulling

Client Service Director: Anna Bleers
Account Supervisor: Nicole Kazan
Account Executive: Cole Hines
Planning Director: Shannon Smiley

DE&I Lead: Carla Eboli
Associate Brand Manager: Jenny Huang

Interactive Production - makemepulse
David SALOBIR - Designer
Solène ROBICHON - Designer
Adrien LAURENT - Designer
Agathe GIRARD - 3D artist
Jérome LEVILLY - 3D artist
Gauthier POMPOUGNAC - WebGL Developer
Florentin MONTEIL - WebGL Developer
Guillaume COLOMBEL - WebGL Developer
Connor HOLYDAY - Front-end Developer
Emmanuel DURGONI - Front-end Developer
Juliette DESBOIS - Producer
Sacha GRUNBERG - Producer
Norra ABDUL RAHIM - Executive Producer
Grégory BRUNEAU - Head of Production
Antoine Ughetto - Head of Innovation
Nicolas Rajably - Chief Creative Officer
Sarah Cutler - Account Director

Press Play on Tape - Loïc BÉNART - Sound Design


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