A new, integrated TV campaign devised by VCCP for cinch, the UK’s fastest-growing online car marketplace, premieres tomorrow night, Saturday 12 February, supporting the brand’s sponsorship of ITV’s new talent show ‘Starstruck’.
Covering sponsorship idents on both broadcast and catch up, as well as licensing, digital and social, the work will put a distinctly cinch mark on ITV’s new Saturday night format that will have the nation singing their hearts out.
Hosted by Olly Murs, ‘Starstruck’ will see ordinary members of the public with an exceptional talent, team up to transform into some of the world’s biggest music icons, including Freddie Mercury, Ariana Grande, Lionel Richie and Lady Gaga. The star-studded judging panel includes award winning singer and actress Sheridan Smith, Queen frontman Adam Lambert, comedian Jason Manford and the UK’s leading soulstress and musical theatre star Beverley Knight.
This professional campaign titled 'Starstruck’' was published in United Kingdom in February, 2022. It was created for the brand: ITV, by ad agency: VCCP London. This Integrated medium campaign is related to the TV Promos industry and contains 5 media assets. It was submitted 10 months ago.