Description
Street art meets AI for a good cause! This is how we chose to honor September, the month dedicated to raising awareness for Alopecia Areata — the autoimmune disease that causes hair loss — for our client PHARMASERVE-LILLY.
Building on the digital campaign titled "You're the head of it", we decided to expand on the concept and take it a step further by focusing on the uniqueness of each individual with Alopecia Areata. With the tagline “Embrace your uniqueness”, we aim to remind people that real beauty comes from within and that embracing our diversity only make us stronger!
In the campaign's visuals, we created four distinct individuals with the help of AI and "revealed" their personalities and attitudes through colorful and playful street art graffiti. Overall, these creatives celebrate the unique qualities and personalities of people living with Alopecia Areata.
This professional campaign titled 'Embrace your Uniqueness' was published in Greece in September, 2024. It was created for the brand: PHARMASERVE-LILLY, by ad agency: BAAS DIGITAL. This Digital medium campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 4 media assets. It was submitted about 1 year ago by Managing Director: Panayiotis Kazanis of BAAS DIGITAL.
Credits
Advertising Agency: BAAS DIGITAL, Athens, Greece
Chief Creative Officer: Nikos Vlahoyiannis
Concept: Varvara Kotidou, Ioannis Roussis
Art Director: Varvara Kotidou, Ioannis Roussis, Dimitris Tsiatas
Copywriter: Valia Giannarou, Natalia Capone
Account Directors: Patty Georgopoulou, Panayiotis Kazanis
Account Managers: Varvara Kotidou, Helena Mousi
