The special cinema ad only for screening on the movie theatre screen. The spot intrigues the audience with the seeming screen transformation. It announces the ad message "about the durable and elastic furniture upholster" with the elastic embossing of the sofa from the screen.
This professional campaign titled 'Elasticity' was published in Russia in March, 2016. It was created for the brand: Interior Club, by ad agency: mfive. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: mfive creative group, Moscow, Russia
Creative Director / Copywriter: Marina Majorova
Art Director: Maksim Buchenkov
Production company: mfive
Director: Maksim Buchenkov (mfive)