The book with 186 co-authors

Agency: Mercury 360


Assuming that every reader interprets an interesting book differently, we wanted to remind our target that reading is much more satisfying than obtaining information the fast forward way. We spread out pages of the book online, to Facebook friends, key opinion leaders and even the author himself to create a unique book, where every reader actively took part in generating its content.They created another story to the story, as seen through their own eyes. After the pages came back, we

This professional campaign titled 'The book with 186 co-authors' was published in Romania in February, 2010. It was created for the brand: Vellant, by ad agency: Mercury 360. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 14 years ago.


Advertising Agency: Mercury360, Bucharesti, Romania
Group Creative Director: Cristina Diaconescu
Art Director: Cristina Diaconescu
Copywriter: Simona Lazar
Strategic Planner: Paul Kasprovski
PR Executive: Janina Oprea
Account Executive: Catrinel Constantinescu


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