Description
To connect Peru’s leading egg brand, La Calera, with a modern, active audience, we took the brand from the kitchen to the streets. We discovered a hidden truth in the city's infrastructure: urban layouts are filled with roundabouts and ovals that perfectly match the shape of an egg. Through #EggRun, we challenged runners to find these routes, run them to complete the drawing on their GPS apps, and exchange their digital trophies for real-life protein. We turned physical mileage into organic brand engagement, mapping the brand's iconic shape all over the city.
This professional campaign titled 'Eggrun' was published in Peru in April, 2026. It was created for the brand: Huevos La Calera, . This Content, Digital, and Experiential media campaign is related to the Food, Health, and Sports industries and contains 1 media asset. It was submitted 35 minutes ago.
Credits
Advertising Agency: Roma
Art Director: Jose Barrenechea
Production Director: Alfonso Massa
Content Creator: Kiara Nakazone
Copywriter: Luis Alonso Vega
Creative Director: Luis Alonso Vega
Account Director: Rodrigo Albán
Account Supervisor: Jennifer Cardenas
Postproduction: Kenny Hernandez
