This summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi's music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it.
This professional campaign titled 'Eat this playlist' was published in Ukraine in August, 2020. It was created for the brand: Pepsi, by ad agency: Twiga. This Digital medium campaign is related to the Electronics, Technology, Music, and Non-Alcoholic Drinks industries and contains 3 media assets. It was submitted about 2 years ago.
Advertising Agency: Twiga Digital Ukraine, Kyiv, Ukraine