Description
This breast cancer awareness piece for Nacional Seguros uses an everyday object as its metaphor: a bra with an underwire poking through the fabric. Every woman knows that small discomfort and notices it right away. The piece turns that instinct into a health reminder: “Detecting ‘discomfort’ early on can change everything. Do a breast self-exam today.” The visual is simple and elegant, and it connects early detection with an experience women recognize instantly.
This professional campaign titled 'Early Discomfort' was published in Bolivia in October, 2026. It was created for the brand: Nacional Seguros, by ad agency: McCann. This campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 16 hours ago by McCann Bolivia.
Credits
Advertising Agency: McCann Bolivia
CEO: Cecilia Ortega
HOA: Andrés Durán
Creative Director: Victor Mendez
Account Director: Carla Lopez
Art Director: Daniela Aparicio
Client: Nacional Seguros
Corp. Business Development Manager: Gilbert José Paredes Coronado
Chief of Marketing and Growth: Alejandra Garcia Quiroga
