We wanted to convince people that Penguin Audiobooks can bring alive the world of a book, making for deeply immersive literary experiences. And we chose ‘The Iliad’ from our range of Greek Epics to illustrate this point. We put The Iliad’s ‘Trojan Horse’ episode centre-stage in an ear-shaped arena in Ancient Greece; which was brought alive with careful attention to the crafts and architectural patterns of the time, the city planning, the daily-wear of people, the class divisions in society visible in the arena’s seating arrangements, right down to local rituals like the burning of incense of appease the Gods.
This professional campaign titled 'Ear Theatre - Greek Epic, Ear Theatre - Indian Mythology' was published in India in June, 2017. It was created for the brand: Penguin, by ad agency: DDB. This Print medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted over 6 years ago.
Advertising Agency: DDB Mudra Group, Mumbai, India
Creative Directors: Sonal Dabral, Rahul Mathew, Manish Darji, Shagun Seda Sengupta, Vilsen Gonsalves
Art Director: Mukesh Jadhav
Copywriter: Ravi Ananthan, Vilsen Gonsalves
Illustrator: Aleksandr Kuskov
Client: Hemali Sodhi
Account Director: Rakesh Varma