Goodbye air fresheners

Agency: Greenroom


Airthings, creators of the best-selling indoor air quality monitors, today announced their newest product Air Refresh, a revolutionary new air freshener made from a single ingredient— fresh Norwegian mountain air.
In a recent survey the company found that nearly 10% of people mentioned various “air fresheners” such as scent sprays, aerosols, diffusers, scented candles, fabric sprays and scent plugins when asked about the steps they take to keep a fresh and healthy home environment. What most people don’t realize is that these air fresheners release a combination of toxins and chemicals into the air called Volatile Organic Compounds (VOCs). VOCs like these might make the air smell better, but actually release toxins into the air having negative health consequences.
With this surprising revelation from the survey, Airthings knew it needed to offer a better solution. Enter Air Refresh, the first real air freshener.
Editors Note: Remember what day it is.

This professional campaign titled 'Goodbye air fresheners' was published in United States in April, 2022. It was created for the brand: Airthings, by ad agency: Greenroom. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 1 year ago by Account Supervisor: Ruben Marinbach of Airthings.


Agency: Greenroom
Film Production: Airthings, Jean-Nicolas Gilles


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