Blood Donation Campaign

You don’t need to be a superhero to save a life. Sometimes, all it takes is donating blood. From this simple yet powerful insight, we have created a personalized testimonial campaign that celebrates everyday heroes. The idea is clear - everyone’s blood has the power to save someone. For example, Abhishek has ‘AB’ in his name - a sharp metaphor to show that every individual matters. Through real stories and real people, we are trying to inspire the youth to step up, donate and become their own kind of hero.