ADVERTISING

Alwatania Poultry

Super Mama

Agency: Rack Advertising

Description

The mother’s role during back-to-school season is so much more than just packing a lunchbox! Her day starts before anyone else’s. She wakes up early to prepare the uniforms, pack the bags, and think of what sandwiches her kids will enjoy at school.

Once they’re out the door, she moves on to getting lunch ready so it’s warm and waiting when they return home.
Then come the afternoon activities, practice, lessons, and errands, and before she knows it, it’s time to help with homework.

Of course, she needs to whip up a quick dinner to keep them focused while studying, and when everything finally winds down, she makes sure they’re tucked safely into bed, before taking a deep breath and getting ready to do it all over again tomorrow.

This professional campaign titled 'Super Mama' was published in Egypt in October, 2025. It was created for the brand: Alwatania Poultry, by ad agency: Rack Advertising. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 month ago by Sr. Creative Copywriter: Mostafa Abd El-Hai of BSocial Egypt.

Credits

Advertising Agency: Rack Advertising
Creative Director: Sherif Bassiuony
Creative Lead: Mostafa Abd El-Hai
DOP: Mohamed Sherif
Editor: Yousef Sabry
Food Stylist: Naglaa Fathy
Account Manager: Amina El-Aly

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