Dubai Summer Surprises

Agency: Icon Advertising


Dubai summer surprises is an event that takes place every year, giving Dubai's
residents and visitors an amazing experience by providing them with a six-week
shopping extravaganza offering them with amazing bargains, promotions,
spend-and-win competitions and incredible entertainment throughout the City.
We were inspired by the six-week festival and decided to create a visual representing
Dubai Summer Surprises showcasing what the event represents. The promotions,
competitions and entertainment provided during these six weeks were used as the
main elements to help build our visual.
To start off, we sketched a mall in the shape of a box - with the idea of Unboxing a
world of Excitement. This box consists of various activities that people can indulge
themselves in during these six weeks such as shopping, bowling, wild wadi, iFly, and
much more!
Once the sketch was finalized, we used it to create a 3D visual.

This professional campaign titled 'Dubai Summer Surprises' was published in United Arab Emirates in January, 2019. It was created for the brand: DSS, by ad agency: Icon Advertising. This Design medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 2 years ago by Art Director: Ahmad Shaker.


Advertising Agency: ICON Advertising, Dubai, United Arab Emirates
Creative Director: Firas Tirhi
Art Director: Ahmad Moustafa
Concept Artist: Ahmad Morshedi
3D Artist: Ahmad Shaker

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