Description
We all know that Savanna is not only the people’s most-loved cider but also the most innovative. Not being content with bringing South Aah the crisp, dry, and refreshing taste of Savanna Dry Premium Cider, they have decided to bring their dryness to something you can’t drink. The iconic Savanna Cider brand has partnered with the prolific South African designer Wanda Lephoto to bring you a limited-edition fashion collection of ‘Dry Goods’, waterproof apparel for a world underwater, available for sale to person over the age of 18.
This premium, sustainably produced range goes beyond the aesthetics of ‘dope’ and makes a meaningful statement about sustainability by embracing the inevitability of climate change. As the ultimate dry brand, it only makes sense that in a world of rising sea levels, melting icebergs, and unpredictable weather, they would create a clothing range that would allow you to stay dripping and dry, even when you’re dripping wet.
Through his fashion, Wanda Lephoto explores the notion of luxury wear, merging African culture, traditions, identities, and approaches with global nuances to form new propositions for representation. Wanda Lephoto fuses worlds to create a free space that allows people to negotiate the boundaries of their own representation and identity through style and culture.
This professional campaign titled 'Dry Goods' was published in South Africa in April, 2023. It was created for the brand: Savanna, by ad agency: Grey. This Integrated medium campaign is related to the Alcoholic Drinks and Fashion industries and contains 1 media asset. It was submitted 12 months ago.
Credits
Agency
Grey Advertising
Agency Art Director: Kevin Radebe
Writer: Tyler Lambert
Creative Director: Marcelle du Plessis, Tilesh Bhaga, Steph van Niekerk
Chief Creative Officer: Fran Luckin
Executive Creative Director: Felix Kessel
Agency Managing Director: Louise Johnston
Agency Producer: Linda Hauser, Lara Bayley
Art Director/Stylist:Wanda Lephoto, Kevin Radebe
Account Management:Jacqui Howard-Tripp, Charlene Morrson, Lerato Mphafi, Nicolette Varela
Content Strategy:Michelle Steenkamp, Laura Hall
Project Manager:Nadine van Es
Social Media & Community Management:Michelle Steenkamp, Bongani Khumalo, Kaylyn Smith, Mpho Nkambule, Trevor Ngwenya
Strategist: Maxine Selmer-Olsen
Digital Agency/Production Company:Grey/WPP Team Liquid
Data Analytics:Michelle Steenkamp, Laura Hall
Designer:Kevin Radebe, Lesego Maphutha
Programmer/Software Dev: Tilesh Bhaga, Metalabs Africa
Information Architect/UX Design:Tilesh Bhaga, Kevin Radebe
NFT Partner Agency: Metalabs Africa
Media Agency: Mediacom/WPP Team Liquid
Media Planner/Strategist: Shaun Strydom, Laura Hall
PR Agency: Grey Advertising/WPP Team Liquid
PR Specialist: Solomon Molefe, Peace Maluleke
Radio Director: Tyler Lambert, Kevin Radebe
Recording Studio: Finetune Studios, Field Audio
Sound Designer: Steve Gounaris, Simon Kohler
Music Supervisor: Marcelle du Plessis
Brand - Assistant Brand Manager: Siviwe Mogolodela, Kokolo Kolosa
Brand - Brand Manager: Eugene Lenford, Kayla Hendricks, Morné van Greunen
Brand - CMO or Marketing Director: Natasha Maharaj
Brand – Category Lead RTDs: Maija-Liina Hansen-Chipps
Film Production Company: Carbon Films
Film Director : Mzonke Maloney
Cinematography: Julian Robinet
Editing Company : Strangelove Studios
Editor: Xander van der Westhuizen
Post Production Facility: Strangelove Studios
Producer: Martina Schieder
Film Production Company (BTS): Made Films
Film Director (BTS): Sanaa Mothiba
Editor (BTS):Menszi Mzimela
Producer (BTS): Dumisani Mvumu
Photography Production Company: Lampost Productions
Photographer: Andrea Baioni, Warren Van Rensburg, Paul Samuels
AI Specialist: Andrea Baioni
Producer: Jodie Ennik
