The Photoshoot

Agency: BETC Paris


CANAL+ is launching a new TV series called BRI about police's special forces. The brand needed a poster with all the actors and actresses of the show for promotion. They turned to longtime ad agency BETC Paris to conduct the photoshoot. What happened next will surprise you ...

Instead of going for the usual ultra-glamorous poster designs for ensemble TV shows (such as this, this, this or that), creatives at BETC Paris had another idea: The most extreme photoshoot ever.

No makeup, no fancy costumes, not even a photographer. But an actual special forces training operation with the targets serving as cameras.

The result: raw and real emotions that immediately reveal the tone of this new TV show. And also the series ended up being the biggest original creation for CANAL+ in the last 4 years.

They thought that they were invited for a regular photoshoot for the promotion of BRI, the new original creation of CANAL+. The actors were in fact immersed in commando mode for a result that turned out 100% intense. In anticipation of the release date on April 24th, the new original creation by CANAL+ gets an extreme key art created by the creative team of BETC Paris.

Inspired by the real lives of special forces of the police, BRi tells a realistic and authentic story lifted by the performance of the actors, who underwent an actual police training during several weeks with current members of the special unit depicted in the show. Thrilling, passionate and captivating, BRI was made to give viewers a look into the world of special forces and the numerous challenges that they are facing.

CANAL+ and its agency BETC organised a very special photoshoot. No studio and no photographer ... except the shooting targets that were equipped with cameras and sensors to take pictures of the actors in action.

This professional campaign titled 'The Photoshoot' was published in France in April, 2023. It was created for the brand: Canal+, by ad agency: BETC Paris. This Integrated medium campaign is related to the TV and Streaming Promos industry and contains 5 media assets. It was submitted 5 months ago.


Brand: CANAL+
Brand Managers: Emilie Pietrini, Celine Pontygayot, Morgane Jagline

Ad Agency: BETC Paris
Agency Managers: Mathilde Lancon, Tenee Diouf, Kenza Daoudi
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Nicolas Lautier
Art Director: Rayhaan Khodabux
Copywriter: Julien Sens
Traffic Manager: Nina Kaufman
TV Producer: Slim Trabelsi
Production Company: Partizan
Directors: Kendy Ty, Julien Soulier


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