Surviving a stroke is already a triumph. But with rehab being too expensive and inaccessible, it's easy to lose motivation and just give up on recovery. If this happens, their health is at an even bigger risk.
Barilla noticed that every pasta shape requires its own unique set of motor skills—the same ones that are retrained during stroke rehab.
So, we created a pasta box set that serves as a motor skill retraining program—one that's affordable and accessible, so that you won't skip a day without recovery.
This student campaign titled 'Bounce Back with Barilla' was published in Canada, Germany, and Spain in April, 2023. It was created for the brand: Barilla, by ad schools: Miami Ad School Europe, Miami Ad School Madrid, and Miami Ad School Toronto. This Design and Direct media campaign is related to the Food and Health industries and contains 4 media assets. It was submitted 5 months ago by Copywriter: Rafter Manguiat.
Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Advertising Agency (School): Miami Ad School Madrid, Madrid, Spain
Advertising Agency (School): Miami Ad School Toronto, Toronto, Canada
Art Director: Marie Scherpe, Sarah Bahsali
Copywriter: Rafter Manguiat