"Driven by Details" x Aldar 90"
Description
Aldar, one of the UAE’s leading real estate and lifestyle developers, and the Official Real Estate Partner of Manchester City Football Club, has launched a major new brand campaign, Driven By Details, created in collaboration with creative production house Lobster and directed by Nick Tree.
The campaign was delivered through Genero’s creative platform, which enabled Aldar to connect with world-class creative talent and ultimately receive an exceptional concept from Lobster.
Driven By Details moves between architecture, sport, and moments of quiet intensity - capturing the mindset behind true excellence, and the environments that help nurture it.
Shot on location in Abu Dhabi and Manchester and starring legendary Manchester City manager Pep Guardiola, the campaign is rooted in Aldar’s brand platform ‘Details That Matter’. It draws subtle parallels between Pep’s precision as a manager and Aldar’s considered approach to design and innovation. The film unfolds through a series of cinematic moments that reflect a shared belief: that greatness isn’t just about ambition - it’s about how you build it, and the legacy you leave behind.
This professional campaign titled 'Driven By Details' was published in United Arab Emirates and United Kingdom in July, 2025. It was created for the brands: Aldar, Aldar x Manchester City, and Manchester City, by ad agency: Lobster Creative. This Film medium campaign is related to the Real Estate and Sports industries and contains 1 media asset. It was submitted 4 months ago.
Credits
Creative & Production Company: Lobster
Client: Aldar
Partner: Manchester City Football Club
Creative Platform: Genero
Client Service Director: Mark Sinfield
Writer & Director: Nick Tree
Producer: Sam Callighen
Executive Producer: Si McDowell
Head of Production: Sarah Baulcomb
Director of Photography: Aadel Nodeh-Farahani
Manchester Production
Production Manager: Sarah Rose Skinner
1st Assistant Director: Rob Hunter
1st Assistant Camera: Darren Ravenscroft
2nd Assistant Camera: Jazz Rivans
Sound Recordist: John Horrocks
Gaffer: Luke Manfield
Electrician: Dale McAndrew
Electrician: Steven Beeston
Grip: Dan Shaw
Art Director: Kirsty Saxon
Wardrobe Stylist: Nicky Rybka-Goldsmith
Hair & Make-Up Artist: Ruchi Ratna
Runner: Rob Connor
Abu Dhabi Production
Service Production Company: Production by Nomad, Abu Dhabi, UAE
Line Producer: Rochelle White
1st Assistant Camera: Elyssa El Khoury
2nd Assistant Camera: Mathiew Chambers
Steadicam Operator: Alejandro Pardo
Steadicam Assistant: Babul Sunchuri
Gaffer: Nasser
Art Director: Jen Simon
Location Manager: Gheath Osama
Data Wrangler: Emmanuel Edupet
Sound Recordist: Chris Clarke
Hair & Make-Up Artist: Hannah Lisa
Wardrobe Stylist: Michaela Cigala
Photographer: Darren Arthur
Runner: Siobhan Puri
Runner: Ronnie Sentongo
Post Production
Editor: Nick Tree
Colourist: George Kyriacou
Colour Company: Black Kite, London, UK
Music Composition & Audio Production: Tom Keech
