I Vow

Grow up

Agency: Black Sheep


The concept of the ad focuses on communication for pre-teen wear. The campaign was launched for this age group. The positioning statement on which the campaign centers around is ‘Grow Up’ and our communication line is ‘Get world-ready’. The campaign recognizes the differentiating characteristic facts of this age group and speaks of the attitude and élan of this bracket. This is the age where halos and fairy wings are shed and realities of adult hood emerge. This is the focus of our campaign.

This professional campaign titled 'Grow up' was published in India in September, 2009. It was created for the brand: I Vow, by ad agency: Black Sheep. This Print medium campaign is related to the Fashion industry and contains 6 media assets. It was submitted over 14 years ago.


Advertising Agency: Black Sheep, Bangalore, India
Creative Director: Ravi and KT
Photographer: Senthil Kumar


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