Description
Coca-Cola has launched ‘Drink in America’, a nationwide campaign created by WPP Open X and led by Ogilvy to mark its role as a signature partner of America250. The campaign aims to celebrate communities across the country, positioning the brand as a unifying presence during a milestone moment in American history.
At its core is a modern reworking of Coca-Cola’s iconic 1971 ‘Hilltop’ ad, featuring a new version of I'd Like to Buy the World a Coke performed by 25 singers from diverse backgrounds across the US. Recorded in Los Angeles, the track blends blues, choir and soul influences to create a contemporary anthem of unity, echoing the original’s message while reflecting today’s cultural landscape.
Beyond the film, the campaign extends into limited-edition packaging with state-specific designs across all 50 states, Puerto Rico and Washington, D.C., alongside community activations like the ‘Paint the Nation’ mural initiative. Rolling out through 2026, the effort is designed to engage Americans nationwide, celebrating local identity while reinforcing Coca-Cola’s longstanding connection to shared cultural moments.
This professional campaign titled 'Drink in America' was published in United States in April, 2026. It was created for the brand: Coca-Cola, by ad agencies: Ogilvy USA, VML US, and WPP OpenX. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 7 minutes ago.
