ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep.
The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day.
This professional campaign titled 'Dream Apparel' was published in France in March, 2018. It was created for the brand: IBIS, by ad agency: Gloryparis. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Gloryparis, Paris, France
Creative Directors: Hugues Pinguet, Arnaud Le Bacquer
Art Director: Gabriel Bonnefond
Commercial Director: Jean-Baptiste Herman
Project Manager: Meriem Bouthiba
Production: Raise UP Films
Director: Tristan Aurouet
Music: Frédéric Schumann
Tailor: Guillaume Brazo